/w=3840,quality=90,fit=scale-down)
IRIAM Takes Animate LA! Dedicated IRIAM Shelf a Hit with Fans!
From February 15th to March 2nd, 2025, IRIAM US held its first-ever in-store collaboration with Animate LA! Right in the heart of the Animate LA store, a dedicated IRIAM booth was set up!
The IRIAM team was thrilled to see this collaboration with a physical store come to fruition, and we were excited to head to LA to witness it firsthand. Here's a look at what we found 🏃💨
Leading up to this collaboration, IRIAM held an in-app event in December 2024! Five winners with the amazing support of their communities, had their collaborative goods featured both in the physical store and online! 🎉
Event winners were featured at the store entrance! Life-sized cardboard cutouts of the winners caught the eyes of people walking through the mall.
The IRIAM shelf was set up right at the front of the store, and many fans visited starting from the very first day of the collaboration. Some fans even purchased multiple copies of the same item, perhaps for decorating ita-bags or for safekeeping. We had to restock quickly as many of the merch flew off the shelves and into the hands of fans.
This collaboration featured acrylic stands and button badges exclusive to Animate, showcasing the five event winners. The shelf was lined with a variety of goods featuring each streamer, adorned with the Animate and IRIAM logos, welcoming customers to the IRIAM shelf.
These collaborative goods were also available for purchase on Animate's online store. This allowed fans who lived too far away to visit the store in person to support their favorite streamers by purchasing their merchandise online.
The message board for the event was filled with words of support and congratulations from visiting streamers and fans. The area around the IRIAM shelf was filled with the enthusiasm and warmth of IRIAM users!
Furthermore, fan arts of IRIAM streamers were displayed on the sides of the shelf. Some customers in the store were even seen looking up streamers who caught their eyes from the fan art displays using their smartphones!
Around the store, fans could be seen interacting and exchanging random acrylic keychains, one of the IRIAM goods sold at the event. The IRIAM team who visited the site was deeply moved to directly experience the warmth of the IRIAM community.
Once again, we'd like to express our sincere gratitude to all the IRIAM Founding Streamers and their fan communities who participated in this event! We hope this article has given you a glimpse of the excitement surrounding IRIAM US's first-ever offline collaborative event.
hiyumiNAO
When I had won the opportunity to be a part of the animate x IRIAM collaboration in December 2024, I was left speechless at the outpour of support and congratulations from the IRIAM community and my own community, the Full Health Party.
I personally took a trip to go see the display in-person when the collaboration period began, wanting to document it for my own memories. To my surprise, I had the incredible honor to see my own VTuber standee next to one of Hoshimachi Suisei’s, a legendary VTuber who’s touched the hearts of countless fans with her voice and resilience.
This accomplishment is as much my own as it is also the Full Health Party’s. Time and time again, they steadily continue to join me in every adventure and challenge with their precious energy and support. I promise to keep doing my best to be someone that they can be proud and happy to keep cheering for.
Phoebe Chan
I've been an idol and a VTuber for years now, but this was my first time ever seeing myself or my merchandise being sold at a physical store! I had the opportunity to visit Animate L.A. at the start of the collaboration and nearly cried getting to see the lovely display that the IRIAM staff had set up with our merchandise and community fanart, as well as my standee in the window (who was perfectly aligned with my own height!) next to Hiyumi-chan's. And whenever I get to see IRIAM staff in-person, it really feels like a warm family gathering. This was no exception! I feel so fortunate to have been able to participate in what really may be a once-in-a-lifetime opportunity thanks to IRIAM. At the very least, it'll be a really precious memory for me and my FeebeeHive community. Thank you so much, IRIAM and Animate!!!
We're planning to hold more in-app events that will provide both streamers and their fan communities with experiences that only IRIAM can offer! We hope you'll continue to support IRIAM! 🙌
IRIAM US is also actively recruiting Founding Streamers to help us liven up this new app! If you're interested, please check out the page below.
